MARKETING PLAN

           The depth of the prospective markets, which include students, office workers, and night workers, among others, broadens the scope of the commercial potential of the Steering Wheel Sleep Detector (SWSD). The SWSD organization's initial marketing strategy will be directed toward sales in large, nationwide discount retail department stores, with special marketing emphasis placed on college students. To this end, most of our marketing effort will be in establishing a relationship with a national retailer who will carry the SWSD in their stores. Given an initial production run of 25,000 SWSD units, retailers must purchase each SWSD unit for a minimum price of $75 in order for the SWSD project to realize profit within the first year. After the initial research and development expenses have been paid, production runs of 25,000 units will yield profit at a minimum supplied price of $57. Local interest in the product will be established by providing, potentially on consignment, limited numbers of SWSD units for sale in university bookstores.

Looking to the future, this project would be beneficial, cost effective, and  significant. According to Science Direct, biosensor production is a very important industry. There have been many products made and patented In order to work with biosensors we have to realize that the market will be very competitive, but the knowledge and experience makes this effort more rewarding.

                                                                 References

Glennon, Jeremy. Luong, John. Male, Keith. Biosensor Technology: Technology Push Versus Market Pull,2008,http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6T4X-4SPJ1T1-1&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_version=1&_urlVersion=0&_userid=10&md5=9b91ac570c32996e3366d6bd307f5a76

 

 

   Personal Alert System (PAS)